At Cardinal Peak, one of my main responsibilities was making complex engineering solutions understandable and compelling for different B2B audiences. For technical decision makers, I focused on clarity and depth, creating content that highlighted product capabilities, technical use cases, and how our solutions solved real-world engineering challenges through formats like white papers, case studies, and technical blogs.

For business decision makers, I shifted the focus to outcomes, highlighting ROI, scalability, and how our solutions supported larger business priorities. That content was often developed as executive briefs, customer success stories, and solution overviews that connected technical capabilities to measurable business value.