I bring B2B marketing strategy experience from Cardinal Peak and SAFEbuilt, where I helped translate complex services into clear, compelling campaigns that supported sales and business development.

At Cardinal Peak, I partnered closely with leadership to build targeted go-to-market strategies, developed marketing assets that clarified complex engineering offerings, and supported demand-generation efforts efforts through strategic event planning and thought-leadership content.

At SAFEbuilt, I aligned marketing and business development strategy by refining messaging, managing social channels with a focus on industry credibility, and ensuring all campaigns supported broader organizational goals.

Across both roles, I approached B2B marketing with a strategic lens focused on clarity, differentiation, and creating content that guided decision-makers from awareness to action.

I brought deep B2C marketing strategy experience from two major retail brands, Ballard Designs and Foot Solutions, where I built customer-focused, conversion-driven campaigns that drove measurable results. At Foot Solutions, I led national marketing strategy across 68 franchise locations, drove paid media performance, and delivered a rebrand that improved conversions and elevated the customer experience.

At Ballard Designs, I strengthened the brand through email strategy for a list of over one million subscribers, optimized content for ecommerce growth, managed influencer partnerships, and crafted compelling brand stories across blog, social, and digital channels.

Across both roles, I built integrated marketing strategies that aligned creative direction, content planning, social media, email, and paid initiatives to meet business goals and elevate the customer experience.