Teamed up with country star Walker Hayes and his team to transform his family’s living room. In exchange for the makeover, Walker created Instagram and TikTok content for his audience of over 1 million followers, with the goal of increasing brand awareness for Ballard Designs. I coordinated content deliverables with his team, managed product orders, oversaw the photoshoot at his home, and supported the marketing rollout across email to 2 million subscribers, social media, web pages, and other digital channels.

See more from the project below:

• Walker Hayes UGC on Instagram
• Developed featured trend page with eSpots, which was utilized in emails and on social

Collaborated with comedian Heather McMahan to revamp her bedroom, aiming to attract a younger Instagram audience. In exchange for the redesign, Heather created content for Instagram and the Ballard Designs podcast, How to Decorate. I coordinated content deliverables with her team, managed product orders, and supported the marketing rollout across email, social media, web pages, and other digital channels.

See more from the project below:

• How to Decorate podcast episode with Heather McMahan
• Heather McMahan UGC on Instagram
• Created featured product page that was utilized in emails and on social

Partnered with designer Vern Yip to supply products for two segments on ABC's Live with Kelly and Ryan. Throughout these projects, I coordinated closely with Vern Yip and the ABC team to ensure seamless delivery and preparation of all products for the set.

See more from the project below:

• Vern Yip's Instagram post

See more from the project below:

• Hygge Style with Vern Yip featured product page
• Vern Yip's Instagram post