• Organic Social Media

    I bring hands-on experience in social strategy, building content calendars, guiding creative direction, and shaping campaigns that grow audiences and connect with customers.

  • Account Management

    I have experience managing day-to-day social media operations across Facebook, Instagram, and LinkedIn, from leading creative concepts to posting content and engaging with followers to build an active, authentic community.

    Tools

    Skilled in managing and analyzing social content across the following platforms:

    Canva, Capcut, Meta Business Suite, Hootsuite, Sprout Social, Sprinklr, Google Analytics

  • Organic Social Examples

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    Reels

    Brand: Foot Solutions

    Channel: Instagram & Facebook

    During my time at Foot Solutions, our creative budget was extremely limited, so I took a hands-on approach by shooting and editing my own content in-store. I developed Instagram and Facebook Reels that were used across both organic and paid Meta channels, focusing on a mix of educational storytelling and trend-driven content. This reel, for example, highlighted the benefits of custom orthotics in an engaging and relatable way to drive awareness and in-store traffic.

    You can view more reels examples here:

    Example 1

    Example 2

    Example 3

    Example 4

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    Social Giveaway

    Brand: Foot Solutions

    Channel: Instagram

    Date: July 2023

    This post promoted our Summer Sandal Giveaway, encouraging followers to like the post and follow our account for a chance to win. Since our Instagram was a newer channel and our audience skewed heavily toward Facebook, this campaign was designed to drive awareness and grow our Instagram presence during our slower summer months. I coordinated the giveaway across social media and email, using cohesive creative and messaging to maximize reach. The campaign resulted in over 300 new Instagram followers.

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    Campaign Creative

    Brand: Ballard Designs

    Channel: Instagram

    Date: December 2021

    This post spotlighted Ballard Designs’ holiday video campaign featuring designer Nellie Howard Ossi. I spearheaded the campaign from concept to execution, ensuring we captured cohesive imagery and content to use across social media, email, and the Ballard Designs website. The goal was to drive traffic to our YouTube series, which shared holiday decorating tips and styling inspiration. This cross-channel approach created a unified and engaging holiday storytelling experience for our audience.

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    Instagram Stories

    Brand: Ballard Designs

    Channel: Instagram

    Date: August 2022

    This Instagram Story promoted a new weekly episode of Ballard Designs’ How to Decorate podcast, featuring guest Liz Lidgett. I project managed the execution with our organic social media agency, who followed my content calendar for timing and posting. I ensured the creative aligned with brand standards, secured approvals, and coordinated the upload to drive awareness and listens for the episode while maintaining consistency across all podcast and social channels.

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    Product Content

    Brand: Ballard Designs

    Channel: Instagram

    Date: May 2022

    This evergreen lifestyle image was part of my seasonal photography shot list, created to highlight Ballard Designs’ Hayden Nesting Trays in a festive, approachable way. By tying a seasonal moment to a versatile product, the post helped drive engagement and product visibility.

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    Sale Creative

    Brand: Foot Solutions

    Channel: Instagram & Facebook

    Date: November 2023

    This Instagram Reel promoted Foot Solutions’ annual Black Friday Sale, offering up to 60% off select styles. With limited resources and no new creative budget, I repurposed existing b roll footage from a previous marketing shoot to produce fresh, on brand video content that highlighted the featured shoes on sale. The reel performed double duty, used both organically on social media and in paid social ads to drive awareness and conversions during one of our biggest retail moments of the year.

  • Results

    My social media work focuses on creating strategic, visually engaging content that drives measurable growth and brand engagement across channels.

    Increased Foot Solutions’ Instagram following by 1,700% (from 100 to 1,800) through organic growth strategies including in-store content creation, giveaways, and audience engagement.

    Grew followers for 68 local Foot Solutions store accounts by an average of 50% through consistent content planning, local engagement initiatives, and visual storytelling.

    Grew Ballard Designs’ social engagement by pairing editorial storytelling with seasonal lifestyle imagery, helping drive awareness for key campaigns like the How to Decorate Podcast and holiday video collaborations.

    Produced and edited Reels for Meta ads that performed across both organic and paid channels, supporting e-commerce and in-store traffic goals despite limited resources.

    Led multi-channel content campaigns (social, email, and web) to promote products, sales, and partnerships, ensuring cohesive creative and consistent messaging.

  • For Fun

    Outside of work, I manage Instagram and TikTok accounts for my two Wheaten Terriers, Charlie and Poppy. It’s a passion project that blends my love for my dogs with social media marketing and keeps me plugged into emerging trends and content styles.

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