During my time at Ballard Designs, I managed all homepage creative and content. Each week, I selected the hero image, collaborated with graphic designers on layout and visuals, and curated featured products for the navigation. I also wrote and refined copy for the homepage to ensure it reflected seasonal trends, supported key campaigns, and aligned with the brand’s overall storytelling. This hands-on experience taught me how to balance design, merchandising, and messaging to create a cohesive, high-performing homepage experience.