• Copywriting

    My writing experience spans both long-form and short-form content for B2C and B2B audiences. I craft stories that blend creativity and strategy, whether through blog posts, ad campaigns, social copy, emails, or video scripts.

  • Blog Posts

    During my three and a half years at Ballard Designs, I wrote weekly articles for the How to Decorate blog, owning each post from concept to publication. I selected topics and crafted stories around trending Ballard Designs products, partnering closely with our SEO manager to ensure every piece was optimized using high-performing, timely keywords. I handled the full content lifecycle, including writing, editing, and curating all imagery for each post.

    Case Studies

    I developed multiple case studies for Cardinal Peak that translate complex technical work into clear, compelling stories for both technical and non-technical audiences. Partnering closely with engineering and UX/UI teams, I authored end-to-end narratives that highlight how Cardinal Peak drives product innovation across industries, from enterprise security to consumer audio and digital media. These case studies showcase work ranging from rebuilding S2 Security’s mobile app to enable on-the-go monitoring and access control, to helping Yonder Music define product direction and launch an investor-ready platform, to translating the technical depth behind iZotope’s Spire Studio into an accessible, market-facing story. Across each project, I focused on clarity, storytelling, and strategic positioning to communicate real product impact.

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